So... you want an explanation, you say? Well, this guy travels all over the country (can you guess which one?) on job related stuff, and the request for this card was to somehow incorporate that. Hmmm... Not an easy task, but I think this worked out ok. I have to admit it stands out a bit from the other cards I've made lately... ;)
I've sewed the lines on the map with actual needle and thread, but the rest is faux stitching.